If you are going to spend money on marketing you want to spend it wisely.
Whether you use us for marketing consultancy or to manage your marketing for you, Profitable Marketing will ensure that there is a focus on maximising the return on investment from your marketing budget, whilst also creating and maintaining the company brand.
With the focus on getting the best results from any marketing - the internet, e-shots, mailings, advertising - you will see a continual improvement in your returns.
Not only will the focus be on best results, but we will also use our skills to minimise your costs.
Many companies wait until business goes quiet to do there marketing, which is too late.
We help you to do your marketing at the right time so that get you business when you need it most....before it goes quiet.
However if business is quiet now contact us straight away to help get it back on track.
When you use Profitable Marketing to manage your marketing, through effective marketing techniques and knowledge of the business we will help you to maximise return from your marketing. Marketing spend will be minimised, focusing resources on marketing that gets results.
As well as ensuring that your marketing is effective and reflects your company image, savings will be made where possible so that your costs are kept to a minimum.
We can help you do this in a number of ways:
In order to make your marketing most cost-effective your staff will be used wherever possible so that you minimise costs (including ours!).
If required, Profitable Marketing will 'oversee' any marketing work that your staff undertake, ensuring that deadlines are met and high standards are achieved.
Where necessary Profitable Marketing will provide professional training for your staff (utilising experience of delivering direct marketing training on behalf of the Institute of Direct Marketing).
We can use your existing suppliers (printers, graphic designers etc) or have access to a range of suppliers if required. Prices will be negotiated to ensure that you get the best product at the best price.
One of the most important aspects of getting good results from your marketing is by targeting the right prospects or offering appropriate products and services to customers.
By targeting the right people with the right product (and not wasting money on marketing to people who won't buy) costs savings can be made.
Testing will ensure that marketing activity is properly tested in small volumes to ensure that it is cost-effective before spending is increased. This, together with good analysis (so you will know what works and why) will mean that your money will be spent where the best results are achieved and that there is a continual improvement in the return on investment.
